Case Study

Branding A Chiropractic Practice with Online Chiro

Dr. Bryan Kappe

Client Since: 2024
Location: Petaluma, CA
Practice Size: Solo Practitioner

Creative Freedom with Contemporary Template Options

16 Modern website templates with easy, responsive personalization

3D Spine Simulator built into each website for patient education

Fully encrypted for patient peace of mind and HIPAA compliance

Challenge:

Dr. Kappe had just inherited the Casad Chiropractic Clinic from a retired business, and faced the challenge of rebranding the practice without losing the patient base that had long since rooted their trust in the clinic. He also needed to ensure that the change of ownership felt welcoming to prospective patients who were seeking chiropractic care within the area.

Solution:

Casad Chiropractic Clinic had been using Online Chiro’s digital presence services since 2011, establishing the practice’s website in the top listings of patient’s Google searches and providing the business a consistently updated, modern website with fresh designs and features. When Dr. Kappe worked with the Online Chiro support team to decide on a continued partnership, he quickly found a dedicated support team that could guide him through a complete renewal for the website.

Impact:

With ADA compliance and accessibility built into every template, Dr. Kappe shares the joy of his creative decisions on the practice website with new and existing patients, not just in its modern, mobile responsive design, but also its patient resources, easy points of contact, and scheduling capabilities. All of these services that Online Chiro provides helped Casad Chiropractic Clinic to continue operations smoothly and quickly re-establish the business under its new owner, Dr. Kappe.

“I decided to stay with Online Chiro since the start of the transition in ownership to myself of Casad Chiropractic Clinic in March of 2024. My goal was to attract patients to the page and the open design options allowed me to change things as I wanted and engage in a creative process. Everything has stayed consistent and form leads were working well during this first year of business!”

- Dr. Bryan Kappe, D.C.

About

Casad Chiropractic Clinic has been a cornerstone of health and wellness in Petaluma for over four decades. Specializing in sports chiropractic care, we are dedicated to helping athletes and active individuals achieve optimal performance and recovery. Our commitment to results-oriented healthcare has set the standard in our community, and we are proud to continue this legacy into the future.

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